INTERNATIONAL JOURNAL OF ENGINEERING MANAGEMENT AND
SOCIAL SCIENCES
(An International Peer-Reviewed Multi-Disciplinary Journal)
ISSN : 3139-065X
www.ijemss.com
Scholar ID:
24r11e0011@gcet.edu.in
Scholar URL:
Updated Soon
Equity investment is an important tool for long-term wealth creation, and financial analysis helps investors make informed investment decisions. This study compares the financial performance and investment potential of Hindustan Unilever Limited (HUL) and Britannia Industries Limited in the Indian FMCG sector during the period FY2021 to FY2025. The research is based entirely on secondary data collected from annual reports and reliable financial sources. Financial Ratio Analysis and Compound Annual Growth Rate (CAGR) Analysis were used to evaluate profitability, liquidity, solvency, market performance, and growth. The findings reveal that HUL performed better in terms of profitability, liquidity, financial stability, and shareholder returns, while Britannia showed stronger revenue growth and higher earnings per share. Overall, the study concludes that Hindustan Unilever Limited is the more suitable long-term equity investment due to its consistent financial performance and lower financial risk.