INTERNATIONAL JOURNAL OF ENGINEERING MANAGEMENT AND
SOCIAL SCIENCES
(An International Peer-Reviewed Multi-Disciplinary Journal)
ISSN : 3139-065X
www.ijemss.com
Scholar ID:
Updated Soon
Scholar URL:
Updated Soon
Scholar ID:
Updated Soon
Scholar URL:
Updated Soon
This study, titled “ Economic Value Added (EVA): impact of the Zomato–Blinkit Acquisition among Indian Unicorn Companies,” examines the impact of Zomato's acquisition of Blinkit on shareholder value creation using Economic Value Added (EVA) as the primary performance measure. The acquisition, completed in 2022, represents a significant strategic move in India's digital commerce sector, aimed at expanding Zomato's presence in the quick-commerce market.The study covers a six-year period, comprising three years before the acquisition (FY2019–20 to FY2021–22) and three years after the acquisition (FY2022–23 to FY2024–25). It is based on secondary data collected from annual reports, financial statements, stock exchange filings, Moneycontrol, and other financial databases. The data are analysed using descriptive statistics and a paired sample t-test to compare EVA performance before and after the acquisition.The findings are expected to indicate whether the acquisition has improved the company's ability to generate returns above its cost of capital and create sustainable shareholder value. The study will be useful for investors, financial analysts, corporate managers, and researchers in evaluating the financial effectiveness of mergers and acquisitions among Indian unicorn companies.