INTERNATIONAL JOURNAL OF ENGINEERING MANAGEMENT AND
SOCIAL SCIENCES

A Study on Factors Influencing B2B Buying Decision towards MGM Forgings Bharath Pvt Ltd

This study examines the factors influencing B2B buying decisions towards MGM Forgings Bharat Pvt. Ltd. The research aims to identify the major factors influencing industrial customers’ buying decisions, including supplier credibility, business relationships, product quality, quality certifications, technical capabilities, service efficiency, and reliability. A descriptive research design was adopted, and primary data were collected from 50 industrial respondents using a structured questionnaire. Convenience sampling was used for selecting the respondents, and the collected data were analyzed using percentage analysis, one-sample t-test, and one-way ANOVA. The findings indicate that supplier credibility, long-term business relationships, quality certifications, advanced manufacturing capabilities, and technical support have an important influence on B2B buying decisions. The study also reveals that industrial buyers place considerable importance on supplier reputation, responsiveness, quality standards, and technical capabilities when selecting forging suppliers. The findings provide useful insights for improving supplier relationships, service efficiency, and customer confidence. Overall, the study concludes that maintaining consistent product quality, strengthening supplier credibility, providing reliable technical support, and developing long-term business relationships can improve B2B buying decisions and enhance the competitive position of MGM Forgings Bharat Pvt. Ltd.